More from LA 2010: POST RELEASE | PHOTOS | VIDEOS
Daniel Ek
Founder, Spotify
Daniel is a 26-year-old technologist who started his first company 1997 at the age of 14. Currently he is the CEO and founder of Spotify, a legal music service that helps people discover, browse and play music.
Spotify was founded as a reaction to the decline of the music industry. People listen to more music than ever, from a bigger diversity of artists. The underlying business has changed from being about ownership to an access model. Spotify facilitates that by offering a service in the cloud.
Prior to Spotify, Daniel was the initial CTO of Stardoll, the fashion & entertainment community for tweens. He was also the CEO of µTorrent, the worlds most popular BitTorrent client with more than 100 million downloads.
Daniel has also founded Advertigo, the advertising company acquired by TradeDoubler, as well as been a part of the nordic auction company Tradera (acquired by Ebay).
Welcome to the New Music Business: Everything You Know Is Wrong
What are the three keys to success in the new music business? This Movement will change your definition of success and prepare you to win in the new world. Setting your targets to the new definition of winning. The Story of 1000 true fans. Fan Relationship Management and an introduction to the new science of The Fan Pyramid and how to maximize revenues from your different types of fans.
Expose Yourself! Why MySpace, Facebook and Twitter are not enough. Marketing in the new world; new old ways and old new ways to get exposure regardless of genre
Radio and Video are no longer the gateway to success for most developing artists. Breakthroughs happen on line, at shows, occasionally at press and college radio and specialty shows. But they happen slowly over a longer period of time. How to get enough exposure to test your creative.
The Creative Process and Radical Differentiation
Your songs, your recordings, your image and your performance; the creative quartet and how to master it. In a world where over 99,000 releases don’t sell 1,000 albums, does the world really need another rock band or another DJ or another rapper or another singer? How to make your creative essential to potential fans.
Your Live Show and Tour: Simple Steps to Cut Through the Glut and Reach the Magic 300 Ticket Mark
Why does your act deserve the slot on the show more than any other Artist? How do you make your show hotter and build your touring base while maximizing your merchandising sales and profit per show?
