More from NYC 2009: PHOTOS
Courtney Holt
President, Myspace Music
Courtney Holt serves as President of MySpace Music a landmark joint venture among MySpace, The EMI Group, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group, Warner Music Group, and Sony ATV.
In this role, Courtney oversees the growth and development of the MySpace Music brand. Courtney brings extensive music industry depth and relationships to MySpace Music, as well as experience and focus on product, promotion, and marketing that will serve to solidify the company’s position as a global leader in the digital music space as well as the platform of choice for artists at every level.
Prior to joining MySpace Music Courtney served as Executive Vice President of Digital Music for the MTV Networks Music and Logo Group where he oversaw all digital initiatives for the company’s MTV, VH1 and CMT music brands, as well as for Logo. In this role, Courtney was responsible for identifying ways to further engage audiences across a spectrum of touch points, expanding the reach of the music brands online and content syndication. He also worked closely with Integrated Marketing and Ad Sales teams to drive new business partnerships and advertising models within the MTV Networks Music & Logo Group portfolio.
Courtney’s team led the way on a number of instrumental initiatives that are providing the audience with the new means to interact with music including the recent launch of mtvmusic.com. He also helped broker the creation of Rhapsody America, a joint venture between MTV Networks and RealNetworks and worked to develop the partnership between Rhapsody America and Verizon.
Beginning his career in the early 1990s as a freelance producer and director of music videos and commercials, Courtney was eventually appointed director of video production for Atlantic Records, where he introduced the concept of shooting live performances for electronic press kits and enhanced CDs and was responsible for some of the earliest artist broadcasts on the Internet.
Aware of his accomplishments, A&M tapped Holt in 1996 to serve as their VP of New Media. At A&M, Holt championed the development of DVDs, online viral marketing campaigns, wireless artist channels and interactive music videos in the promotion of artists.
Throughout his career and as a veteran of the recording music industry, Courtney has earned recognition for embracing technology and changing the way labels traditionally promoted artists. His strategic initiatives helped usher in a new era of music marketing, which continues today. His vision is to continue shaping the way artists connect with their fans and ensuring that music lives across multiple platforms by further cultivating the sense of community that already defines and differentiates the MySpace Music experience.
Courtney earned a BS degree in Film from Boston University in 1990. He currently resides in Los Angeles.
What are the three keys to success in the new music business? This Movement will change your definition of success and prepare you to win in the new world.
Fan Relationship Management: Quit Your Day Job
This Movement will teach you the story of 1000 True Fans and the concept of the Fan Pyramid. How do you keep your focus on the part of your fan base that will drive your business now and keep you going for the next 20 years.
The Creative Process and Radical Differentiation
The creative quartet and how to master it.
Your Live Show and Tour: Simple Steps to Cut Through the Glut and Reach the Magic 300 Ticket Mark
Why does your act deserve the slot on the show more than any other Artist? How do you make your show hotter and build your touring base while maximizing your merchandising sales and profit per show?
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