About the Artist on the Verge Project

About AOV Project - Launchpad to Success

We know it’s tougher than ever for artists to break into today’s music industry.
That’s why we’re here to help

At NMS, we believe that deserving artists like you should be equipped with the best ammunition and opportunities to expose your talents in front of influential members of the music business.

That’s why we created the ‘Artist On The Verge’ Project, designed to help you rise above the noise to be seen and heard.

What is the AOV Project? 

The AOV Project exists to expose the Top 100 selected artists to influential media, technology, and music industry executives at the New Music Seminar.

The Top 100 are selected by the NMS A&R Committee, and many of the Top 100 artists will get the opportunity to showcase their talent during the NMS New Music Nights in NYC.

View the ‘AOV’ Top 100 Class of 2015

Three lucky finalists will be selected to perform at the AOV Showcase, performing for a full-house packed with passionate industry leaders, innovators and more – the type of exposure money can’t buy .

One Grand Prize Winner will emerge and walk away with more than $100,000 in: consultations, promotion, marketing, music equipment…and more! 

2015 Prize Package:
  • BMI – 1-hour consultation from a BMI representative
  • Gibson – Digital home recording studio package including: Epiphone 50th Anniversary “1964” Caballero, Cakewalk Sonar Platinum Software, (2) KRK Rokit 5 G3 Studio Monitor Speakers, KRK KNS 8400 Headphone, Tascam US-4×4
  • iHeart Media – 1-hour consultation from an iHeart Media Programming Director.
  • Manhattan Center Productions – Two (2) 10-hour studio sessions in the Log Cabin Studio, including Engineer; discounted rate for additional recording time past 20 hours.
  • Nations/Manhead
    • 100 tultex shirts with one location printing; up to 6 colors.
    • 500 stickers- up to 14 square inches and 3 spot colors.
      • Choice of the following:
      • 250 keychain bottle openers with full color print
      • 250 patches with up to 6 thread colors and up to 8 square inches
      • 500 1″ buttons
      • Pricing includes all setups and ground freight. Applicable standard lead times will apply.
  • Music Xray – One (1) year of free Music Xray service.
  • ShoutOmatic – One (1) Hotline number with 100,000 free transactions.
  • SoundExchange – 1-hour consultation.
  • The Aquarian Weekly – Interview with the winner.
  • The Lodge – One (1) mastering of a song.
  • Threshold Recording Studios – One (1) lockout weekend with producer to record, produce, mix and master one (1) radio quality song.
  • New Music Seminar – 1-hour consultation with Tom Silverman.
  • Sabian – One (1) cymbal set and 1-hour consultation for drummer of AOV winner (if applicable).
  • SESAC – 1-hour consultation with Linda Lorence Critelli, VP Writer/Publisher Relations at SESAC and Recording Academy National Trustee.


Special thanks to the following:

BMIGibsoniHeart-Media_LogoMCPThreshold_LogoSABIANnationsNew Music Seminar Logo, June 8 - June 10, 2014; Music business conferenceManheadShoutOMaticTheAquarianThe-LodgeSESACMusicXray


How does NMS help artists advance their careers?

AOV artists will have the opportunity to perform in NYC during NMS New Music Nights at venues packed with passionate industry leaders, innovators and more. See what you missed and check out pictures from last year’s AOV performances here!

Networking – you may strike the deal which leads to your big break

Each Top 100 AOV artist will also receive a complimentary badge to New Music Seminar’s two-day conference, to hear from, and network with the leaders of the music business – the people who can make their career.

You could be our next Grand Prize Winner!

Think of what you could do for your career with over $100,000 in: consultations, promotion, marketing, music equipment and so much more.

How is the Top 100 Chart Selected?

The NMS A&R Committee sift through thousands of artists each year to create the Top 100 chart.  The A&R committee also relies on analytics from Next Big Sound to analyze artist’s buzz factor.

NMS does not accept applications from artists themselves.

Who are the NMS A&R Committee?

The NMS A&R committee is comprised of NMS partners, A&R scouts, talent buyers, booking agents, media tastemakers and other industry experts.

What are the criteria to be an AOV artist?

Never been signed to a major or major independent label*

Reside within the United States

Career momentum – Social media and activity on other music and fan sites

Quality and uniqueness of:

• Music

• Production & Recording

• Live Performance

• Image, Concept, and Platform

Want to learn more about the AOV Project or have additional questions?

E-mail us at info@newmusicseminar.com and we can help you out.

New Music Seminar wishes to thank Next Big Sound for their continued support, valuable contributions, and assistance with the selection process.

next big sound logo

Please click the logo for more information on how Next Big Sound can help your career and business.

* All Artists on the AOV Top 100 Chart were not signed to a major or major independent U.S. label before March 1, 2015.