The renowned audio and television manufacturer Bang & Olufsen and the critically acclaimed Danish band Mew teamed up at New Music Seminar to announce The Sensory Spaces mobile app as part of B&O’s global campaign.

B&O Play Corporate Vice President Henrik Lorensen and Volume CCO Johannes Andersson celebrate the new partnership between B&O Play and Mew.

Henrik Taudorf Lorensen, Corporate Vice President of B&O Play, premiered a teaser video to the New Music Seminar crowd. The application will be an engaging experience allowing the user to navigate, using hearing and movement, through “spaces” contain

A New Music Seminar attendee samples a pair of B&O headphones.

ing elements of Mew’s music. The experience is both a path into the heart of Mew’s universe and a new platform showcasing the significance of quality sound.

The smartphone and tablet app will be released in August leading up to Mew’s upcoming single, and a teaser site will be launched at www.sensoryspaces.com on June 12 at 7 PM CET.

Bang & Olufsen also has a Play station set up at New Music Seminar, where attendees can sample their cutting-edge headphones and speakers.