Slacker’s Relaunch Proves Successful: Adds 6M Users and 100K Subscribers in 3 Months


May 9, 2013 (San Diego, CA)Since their February relaunch, Slacker announced today they have gained over six million new users and converted 100,000 of those users to paid subscribers.

Slacker, the internet-based radio service, redesigned its platform in February with a broader, more mainstream consumer in mind. This included additional personalized music recommendations and new visual elements to appear more “user friendly” and attract new listeners. The redesign of the digital music service gives more listeners free access to millions of songs and hundreds of “expert-crafted” stations on the internet, tablets, smartphones, and in the car.

Since February, average listening times have increased 25 percent, iOS device installations have tripled, and Slacker is consistently ranked among the top three grossing apps on the App Store Top Grossing Chart.

nms_jimcadyWe’re thrilled with the results of our relaunch; since mid-February millions of new people are tuning into Slacker, they’re spending more time listening, and our paid subscriber base is growing fast…

And with our proven business model, Slacker is the only digital music service that is gross margin positive on every listener – whether they’re ad-supported or a paid subscriber.

-Jim Cady
President/CEO Slacker

Mobile devices account for two-thirds of Slacker’s listening hours and the company is currently the only digital music service with billing and distribution deals with all major North American wireless providers, including Verizon, Sprint, AT&T, T-Mobile, and U.S. Cellular, hoping to solidify further deals which involve bundling their service with carriers in the future.

Read Slacker’s official press release here.

Slacker’s mobile success however, is just one step towards their larger vision to become the primary entertainment content provider for vehicles. As part of this plan, Slacker has been steadily accumulating non-music content to compete with broadcast radio including live sports coverage, national news, and comedy. The service is currently available in vehicles produced by major automotive manufacturers including GM, Ford, Subaru, Acura, Honda, Chrysler Group, Scion, and Tesla.

Want to hear more on the future of radio and digital services from Jim Cady and other key players?

Be a part of the movement at the New Music Seminar this June in NYC – click to start your registration now!




About author

Lindsey Lonadier

Brooklyn, NY | Content Director, NMS