Artists and The Branding of Cool

Artists and The Branding of Cool

While it is often difficult to pinpoint the origin of cool, those able to both recognize and determine some thing’s “coolness” will ultimately separate themselves from the competition.

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B&O Play and Mew Announce Partnership at New Music Seminar

The renowned audio and television manufacturer Bang & Olufsen and the critically acclaimed Danish band Mew teamed up at New Music Seminar to announce The Sensory Spaces mobile app as part of B&O’s global campaign. Henrik Taudorf Lorensen, Corporate Vice President of B&O Play, premiered a teaser video to the...

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