Bands Set to Perform Live at NMS LA Artist on the Verge Party
Tuesday, February 15th at The Roxy, Los Angeles

NMS Reflection Award Grand Prize Winner to be Announced at NMS on Wednesday, February 16th, 2011

Winners to Receive
Over $50,000 in Prizes

February 10th, 2011, New York, NY– New Music Seminar (NMS), the future of music conference coming to Los Angeles February 14th – 16th, announces the NMS Artist on the Verge winter project finalists: Shinobi Ninja, Mike Del Rio and The Daylights.

All three finalists will perform live at the NMS Artist on the Verge Party on Tuesday, February 15th at The Roxy Los Angeles. The Grand Prize Winner will receive the NMS Reflection Award, an award worth over $50,000 in prizes, at NMS on Wednesday, February 16th.

The three NMS Artist on the Verge Project finalists were chosen from more than 800 acts that were evaluated and voted on by the NMS Music Committee. All artists were assessed based on analytics both online and traditional. Factors considered include: music sales (physical and digital), ticket sales, frequency of gigs, touring history, merchandise sales, media (both online and print), social media activity, online buzz and other factors as determined by the NMS Music Committee.

Artists are further evaluated by using an arsenal of analytics from NMS Partners: BigChampagne, Next Big Sound, ReverbNation and OurStage; music industry experts and tastemakers. From this collected data, the NMS Music Committee selects The Artists on the Verge Top 100 and ultimately the Artist on the Verge Finalists.

Shinobi Ninja
Formed in a Hell’s Kitchen NYC recording studio in early 2008, Shinobi Ninja is the offspring of Singers Dave Aaron and Baby Girl, Guitarists Maniac Mike and Adriano Morez, Drummer Terminator Dave, and DJ Axis. Combining the forces of songwriters, studio musicians, producers, engineers, dancers, battle DJs, and a chef, this “Voltron-esque” rock group bound by a party lifestyle and the love of music, creates an original sound with diverse influences of Hip Hop, Punk, Soul, R&B, and Metal. After two years of making a living together and countless nights of debauchery, this group of Hell’s Kitchen transplants decided to combine powers and create a force greater than its parts to form the ultimate urban rock supergroup – Shinobi Ninja. Quickly buzzing in NYC for their mega high-energy live performances, the band plays like they’re headlining New Year’s Eve 2K at MSG, headbanging, stagediving, mosh-pitting, and booty shaking their way through each set. With a great response from the New York community and beyond, Shinobi Ninja is taking over the world, one sweaty rock circus at a time! 

Mike Del Rio
Mike Del Rio is a 23-year-old singer/songwriter & producer from New York City. He has recently released his debut EP, The Mad World and receiving critical and viral acclaim for his eclectic take on pop music. From fully producing, writing, and art directing his record to his growing list of national placements and syncs, Del Rio is carving out a niche for his vision as a true independent pop artist. Though branding himself as a “Future Pop” enthusiast, Del Rio hasn’t forgotten the basics of what makes a true artist stand the test of time. He understands foremost that the songs themselves aside from production are at the heart of his vision, carefully crafting a growing list of pop anthems with cross genre and inter-generational appeal. In late 2007, Billboard Magazine hailed Del Rio as one of the Top Unsigned talents in the industry as part of the “Billboard Underground” Series and his song “Feel Good!” has been picked to be the new theme song for VH1’s ‘Jump Start Live’

The Daylights
The Daylights are a commanding three-piece emerging from the neon lights of Los Angeles, CA. The close-knit group consists of
brothers Ran (guitars/vocals/keys) and Ricky Jackson (bass/vocals) and drummer Svend Lerche. Known for their giant melodies and
cinematic sound, the band recently released their highly anticipated self-titled debut album, recorded in London with super-producer
Youth (Paul McCartney, U2) and an all-star cast of engineers and mixers. Viral video on YouTube “I Hope This Gets To You” with 950,000 views
- Billboard Heatseekers Chart Top 20
- A Top 5 radio single on Sirius Hits
- Recently wrapped up 40+ city tour with Need To Breath playing 2,000 seaters as a follow-up to US tours
with Katy Perry, OneRepublic, and Civil Twilight
-Songs in a variety of TV shows including Vampire Diaries, Pretty Little Liars, Greek, etc, in the critically acclaimed film, Rabbit Hole, and Trailer for I Love You Phillip Morris
- Album spent 5 weeks on the Billboard Heatseekers Chart, peaking at #14!

Tuesday, February 15th, 2011
Artist on the Verge Party @ The Roxy, 9099 Sunset Blvd, West Hollywood
8:00 pm: Doors open/cocktail reception
8:45 pm: Nylon Pink (ReverbNation Contest Winner)
9:00 pm: Mike Del Rio
9:30 pm: The Daylights
10:00 pm: Shinobi Ninja

To be considered, artists must have never sold over 10,000 albums for any single album, must not be signed to a major or significant independent label and must have U.S. domicile. The Artist on the Verge Project is a closed process and solicitations are never accepted or considered. The NMS Artist on the Verge Project is NOT an open contest for artists to submit their music to NMS like other contests, which are subjective in nature. NMS does not charge artists to enter or to be selected.

To see the full program and to register to attend the New Music Seminar, please go to

About the New Music Seminar
From the co-founder and director of the original legendary New Music Seminar comes a conference with a mission; to create a just, sustainable and profitable music business and to help artists break through the growing glut of artists and releases to success. Artists have never had so much power to control their own careers and build their success. This affordable event gives music business executives, technologists, and artists the knowledge, tools and connections to step into the tomorrow’s music business today.
The two-day, three-night conference includes a symphony of five “movements” (focused discussions) over the course of two days, eighteen 18-minute Intensives (presentations) from key industry leaders, 25 mentoring sessions, 3 nights of music showcases, High-Level Industry Summit Meetings as well as the NMS creative workshops focused on Live Performances, Vocal Performances, Producing and Songwriting, with ongoing networking opportunities throughout.
The New Music Seminar is the must-attend conference for the emerging new music industry. The Seminar will address both the artists’ dilemma of breaking out from the ever-growing glut of music releases and the development of a new business model for a sustainable music business.
Sponsors include AriZona Beverages, Mountain Dew, Doritos, The Recording Academy, GigsWiz,, Hello Music, JakPrints, Bandzoogle, BigChampagne, CD Baby, Eventful, Disc Makers, Eventric, Fame Wizard, Indie Power, JamBase, Limelight, .Music, Next Big Sound, Nimbit, OurStage, ReverbNation, Sennheiser, SESAC, Songsinc, SonicBids, SoundExchange, TAG Strategic, ZMX Music, Aderra, D.I.-Why? and Pump Audio


For more NMS information or to interview co-founders Tom Silverman or Dave Lory contact WE + PR – Pam Workman: (646) 351-6700; or Pamela Lipshitz: (917) 859-6852;

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